Boost Systems Case Study

Native Tongues Taqueria — Score Growth Case Study

How targeted GEO audit recommendations took a Calgary restaurant from 62 to 92 out of 100 — a 48% improvement — over 3 months of focused, measured changes.
62
Baseline · Mar 2026
3rd–4th
of 6 AI recommendations · Mar 2026
92
Current · Jun 2026
1st–2nd
of 6 AI recommendations · Jun 2026

“Boost Systems has been great to work with. They provide thoughtful, specific recommendations that deliver noticeable results quickly once implemented. They are proactive, easy to communicate with, and clearly invested in helping us improve performance in a meaningful way.”

— Marketing Team, Native Tongues

Score Growth, Change by Change

Section Score Movement

The five areas every Boost audit measures, from the March 24, 2026 baseline to the current June 29, 2026 audit.

How readable your content is by AI
5 / 10
Mar 24, 2026
10 / 10
Jun 29, 2026
Facts and numbers you can back up
4 / 8
Mar 24, 2026
8 / 8
Jun 29, 2026
Credibility signals
3 / 8
Mar 24, 2026
7 / 8
Jun 29, 2026
Your presence across the web
12 / 12
Mar 24, 2026
12 / 12
Jun 29, 2026
Technical health
7 / 10
Mar 24, 2026
9 / 10
Jun 29, 2026

Section-Level Progression

62/100
3 months of Boost optimization
92/100

Owning a Keyword: Mezcal

Native Tongues told us the keyword they wanted to be known for: mezcal. They import their agave spirits from producers in Mexico, and the mezcal program is the heart of the brand. So we got to work - key backlinks we measure internally, tailored content on the site, and the same story distributed across their online presence - until AI knew Native Tongues as Calgary's mezcal spot.

Before · "best mezcal in Calgary?"
1A competing restaurant
2Native Tongues
After · "best mezcal in Calgary?"
1Native Tongues - "Best overall mezcal spot"
2Everyone else
ChatGPT answering best mezcal in calgary with Native Tongues as the best overall mezcal spot
ChatGPT, asked "best mezcal in calgary?" - Native Tongues is the first recommendation.

Now, anytime mezcal is in the question, Native Tongues is the answer. Tell us the keyword - we make sure AI gets it right.

Implementation Timeline

62
Baseline (V1–V3) · March 24, 2026
Initial audit. Their online presence was already perfect — a 12/12. Thousands of glowing reviews, busy socials, listed everywhere that matters. We patted them on the back for that one. The website itself was another story: when an AI engine landed on it, very little of what makes Native Tongues great was written anywhere the engine could confidently find, understand, and repeat. Great restaurant, hard-to-read website — so we knew exactly where to start.
74
On-Page Overhaul · April 2026
One focused overhaul of the website's content. We added the sections AI engines go looking for and rewrote the ones that confused them: the story of the restaurant and its founder, the questions customers actually ask, the awards and numbers that back up the reputation. Nothing a diner would call dramatic — everything a crawler needs to stop guessing and start understanding who Native Tongues is. This single push drove +12 points.
+12
81
External Source Citations · May 2026
The About page now names the actual mezcal producers they pour — real, checkable references an engine can follow and confirm. When AI can verify your claims somewhere else, it trusts the rest of your page more.
+7
87
The FAQ Repair · June 2026
The slip caught in May was repaired: all 17 customer questions are now packaged the way machines actually read them, not just the first two. Flagged five audits earlier — persistent tracking paid off.
+6
92
The Elevator Pitch to AI · June 29, 2026
The one-line summary engines read first was rewritten from marketing fluff into hard facts: three locations, ten years in business, 4.5 stars across 4,855+ reviews, an award with a year on it. A sentence's worth of work, a measurable move.
+5

The Story

Native Tongues started with excellent off-page fundamentals — strong reviews, active social media, directory presence. The audit showed that the website itself was the bottleneck: engines knew the restaurant existed, but couldn't confidently read and repeat what made it great. One focused on-page overhaul started the climb (+12 points in the first month). The rest came from steady, specific optimizations — each one tracked, measured, and verified across 13 audit versions over 3 months. Every specific optimization measurably increases how AI search engines find, understand, and recommend a business.